Posts Tagged ‘World war 2’
Churchill’s “V for Victory” Campaign: A Leader’s Powerful Symbol of Unity

On July 19, 1941, Winston Churchill, our steadfast British Prime Minister, introduced a potent symbol of hope and defiance: the “V for Victory” campaign. This emblem of resistance became a rallying cry for the Allied forces and occupied Europe, showcasing Churchill’s leadership and his ability to inspire a war-torn world.

The Origin of the “V” Symbol
The idea of using the letter “V” as a symbol of victory came from Victor de Laveleye, a Belgian politician and broadcaster. In January 1941, de Laveleye suggested that “V,” the first letter of “victoire” in French, “vrijheid” in Dutch, and “victory” in English, could unify those resisting the Axis powers. This simple yet profound idea quickly spread, as people across occupied Europe began marking the letter “V” in public places as a silent act of defiance.

Churchill’s Leadership and Promotion of the Campaign
Churchill saw the potential of the “V” sign to inspire the public. On July 19, 1941, he endorsed the “V for Victory” campaign in a radio broadcast, urging people everywhere to adopt the symbol as a gesture of defiance and hope.
Churchill himself frequently made the “V” sign with his fingers during public appearances, creating a powerful visual connection between his leadership and the cause of victory. This gesture, captured in photographs and newsreels, became synonymous with his indomitable spirit.
The British government supported the campaign vigorously. The BBC integrated the Morse code for “V” (dot-dot-dot-dash) into its broadcasts, often using the opening notes of Beethoven’s Fifth Symphony, which matched this pattern. Posters, leaflets, badges, stickers and even cigarettes helped spread the “V for Victory” message far and wide.

The Impact of Churchill’s Symbol
The “V for Victory” campaign significantly boosted morale in both occupied and free nations. For those under Nazi control, the symbol provided a sense of solidarity and hope, reminding them that liberation was possible. In Allied countries, it reinforced the resolve to support the war effort and remain united against tyranny.
The widespread use of the “V” symbol also had a psychological impact on the Axis powers, demonstrating the resilience and determination of those they sought to subdue.
Today, Churchill’s “V for Victory” campaign stands as a testament to his leadership and the power of symbols in rallying a nation. His strategic use of the “V” sign not only galvanised the war effort but also left a lasting legacy of hope and unity that continues to inspire.
Churchill’s ability to transform a simple idea into a powerful emblem of resistance and victory exemplifies his extraordinary leadership during one of history’s darkest times. The “V” sign remains a timeless symbol of the enduring human spirit and the fight for freedom.
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Celebrating National Winston Churchill Day
On April 9th, we mark National Winston Churchill Day, a moment to reflect on and celebrate one of the most iconic figures in British history.
Click here to see our range of collectables celebrating Sir Winston Churchill
Who Was Sir Winston Churchill?
Sir Winston Churchill was a British statesman and leader known for his role as Prime Minister during WWII, celebrated for his leadership, speeches, and contributions to British and global history.

Celebrate, Commemorate and Collect
To commemorate Sir Winston Churchill and his profound influence, we have an array of collectables available for all enthusiasts. Whether you’re a seasoned collector or new to the world of collecting, National Winston Churchill Day presents a perfect occasion to secure these commemorative pieces and celebrate arguably Britain’s greatest wartime leader.
Here are some of our top Sir Winston Churchill collectables.
BACK IN STOCK: The Complete Sir Winston Churchill £2 Coin Set

To mark 150 years since his birth, FIVE £2 Coins have been authorised for release by Buckingham Palace.
Often pictured wearing his iconic Top Hat, each design in this set fittingly pays tribute to a metaphorical “hat” that Churchill wore throughout his long and varied life – as Britain’s wartime leader, a notable speech maker, a Nobel Prize winning author, a passionate painter and the patriarch of his family…
The Spectacular Sir Winston Churchill 8-Layer Silver Kilo
This the spectacular Sir Winston Churchill 8-Layer Silver Kilo Coin.
Each piece has been painstakingly struck from ONE KILO of PURE SILVER to an Antique finish and a cutting edge layered technique has been applied that not only creates a three-dimensional effect but elevates each coin to a league of its own…
RARE 2024 Triple Specification Release: Winston Churchill Silver Proof Coin Set

Introducing the Prestigious 2024 Triple Specification Coin Set which has become one of the most sought-after releases of the year…
A true testament to Churchill’s remarkable leadership, resilience and vision, the Ultimate 2024-dated Sir Winston Churchill Silver Proof Coin Collection brings together three sought-after coin specifications:
- 2024 Sir Winston Churchill Silver Proof £5 Coin – Depicts Churchill outside 10 Downing Street, raising his V for Victory sign, with an distinctive Bulldog mark struck on the outer rim.
- 2024 Sir Winston Churchill Silver Proof £2 Coin – This coin takes inspiration from the WWII poster Let Us Go Forward Together and features Churchill’s famous words – the ONLY way to own the £2 in a Silver Proof specification.
- TWO 2024 D-Day Landings Silver Proof 50p Coins – These coins pay tribute to the D-Day Landings and Churchill’s desire to see Britain and America forces fighting together, with designs highlighting the Spitfires and Landing Craft that helped secure Allied victory.
‘Portraits of a Leader’ Churchill 50th Anniversary Commemorative Coin Cover
*** LAST 19 REMAINING ***
Featuring an official British Isles Miniature Sheet depicting rare photographs of Churchill, the stamps are carefully hand-stamped with a one-day-only commemorative postmark dated 22nd January 2015 – the stamps’ First Day of Issue.
Encapsulated within the cover are three official British Isles £5 Proof Coins that feature finely engraved portraits of Churchill – in his official army uniform during WWI and WW2, and the centre coin shows a recognisable portrait of him as a politician with his trademark bow tie.
Striking a coin for his father: The ‘Mad’ Piper of D-Day
John Millin honours his father, Piper Bill Millin, in a poignant tribute by striking a 50p coin for the 80th Anniversary of D-Day.
Stay tuned for the full exclusive interview coming TUESDAY.