Churchill’s “V for Victory” Campaign: A Leader’s Powerful Symbol of Unity

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On July 19, 1941, Winston Churchill, our steadfast British Prime Minister, introduced a potent symbol of hope and defiance: the “V for Victory” campaign. This emblem of resistance became a rallying cry for the Allied forces and occupied Europe, showcasing Churchill’s leadership and his ability to inspire a war-torn world.

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The Origin of the “V” Symbol

The idea of using the letter “V” as a symbol of victory came from Victor de Laveleye, a Belgian politician and broadcaster. In January 1941, de Laveleye suggested that “V,” the first letter of “victoire” in French, “vrijheid” in Dutch, and “victory” in English, could unify those resisting the Axis powers. This simple yet profound idea quickly spread, as people across occupied Europe began marking the letter “V” in public places as a silent act of defiance.

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Image credit: IWM – https://www.youtube.com/watch?v=3BmyaP9Vj1U

Churchill’s Leadership and Promotion of the Campaign

Churchill saw the potential of the “V” sign to inspire the public. On July 19, 1941, he endorsed the “V for Victory” campaign in a radio broadcast, urging people everywhere to adopt the symbol as a gesture of defiance and hope.

Churchill himself frequently made the “V” sign with his fingers during public appearances, creating a powerful visual connection between his leadership and the cause of victory. This gesture, captured in photographs and newsreels, became synonymous with his indomitable spirit.

The British government supported the campaign vigorously. The BBC integrated the Morse code for “V” (dot-dot-dot-dash) into its broadcasts, often using the opening notes of Beethoven’s Fifth Symphony, which matched this pattern. Posters, leaflets, badges, stickers and even cigarettes helped spread the “V for Victory” message far and wide.

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Image credit: IWM- https://www.youtube.com/watch?v=3BmyaP9Vj1U

The Impact of Churchill’s Symbol

The “V for Victory” campaign significantly boosted morale in both occupied and free nations. For those under Nazi control, the symbol provided a sense of solidarity and hope, reminding them that liberation was possible. In Allied countries, it reinforced the resolve to support the war effort and remain united against tyranny.

The widespread use of the “V” symbol also had a psychological impact on the Axis powers, demonstrating the resilience and determination of those they sought to subdue.

Today, Churchill’s “V for Victory” campaign stands as a testament to his leadership and the power of symbols in rallying a nation. His strategic use of the “V” sign not only galvanised the war effort but also left a lasting legacy of hope and unity that continues to inspire.

Churchill’s ability to transform a simple idea into a powerful emblem of resistance and victory exemplifies his extraordinary leadership during one of history’s darkest times. The “V” sign remains a timeless symbol of the enduring human spirit and the fight for freedom.

Thank you for reading.

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Exclusive Interview: Paratrooper Recalls D-Day Jump with 80th Anniversary Gold Pennies

On the 80th anniversary of D-Day this year, we remember the bravery and sacrifices of those who fought for our freedom.

Amplifying this is a very special event which has been held honouring this milestone – one that brought history to life in the most poignant way…

Neil Hansler, onboard an original WWII Dakota aircraft named ‘That’s All Brother’, recently took to the skies carrying a handful of Solid Gold D-Day 80th Anniversary Pennies, on a journey that mirrored the exact route our Allied soldiers travelled 80 years ago to the shores of Normandy.

As a former paratrooper in the 10th Battalion Parachute Regiment, he recalls his view of the white cliffs leaving England. He imagines what it must’ve felt like for those brave veterans who left in 1944, heading to war in Normandy and looking back at what could be their last view of their home country.

Neil most of all wants to commemorate this highly significant 80th anniversary, in a poignant effort to help us remember those who sacrificed so much for the future of Great Britain.

Watch the video below for the full interview with Neil.

And secure your very own D-Day 80th Anniversary Solid Gold Parachuted Penny here >>

The D-Day 80th Anniversary Solid Gold Parachuted Penny
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  • Once over Carentan in Normandy, Neil, and a team of paratroopers made an historic jump carrying these solid Gold Pennies, re-enacting the jumps made by thousands of allied soldiers on D-Day.
  • Now landed, each coin has been carefully re-housed in a special tamper proof capsule and placed in a deluxe Presentation Case with a Certificate of Authenticity – confirming it as one of the 250 coins to be flown and parachuted.
  • Each Jersey Gold Proof Penny has been struck from 9 Carat Gold and has been fully approved by Buckingham Palace and His Majesty the King.
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CLOSER LOOK: The history-making vehicles that inspired an impressive set of 50ps…

This year, we’re celebrating 120 years of thrilling competition and daredevil feats with the NEW Isle of Man History of Motor Racing 50p Set.

We travelled to The National Motor Museum in Beaulieu where we met Patrick Collins – Curator: Vehicles and Research – who gave us a closer look at the history-making vehicles that inspired these impressive 50ps…

Watch our video below:

The Isle of Man Motor Racing 50p Set

Available exclusively from The Westminster Collection, this new 50p Set celebrates FIVE Motor Racing FIRSTS with each design featuring an iconic vehicle from history.

1904 – The FIRST Motor Race

The first motor race held on the Isle of Man decided Britain’s representatives for the Gordon Bennett Cup, marking the dawn of competitive Manx Motor Racing. Walter Thomas Clifford triumphed, covering the gruelling 255-mile course in 7 hours and 26 minutes in his Napier.

1907 – The FIRST Isle of Man TT Race

Fast forward to 1907, and we arrive at the birth of an iconic event – The first TT (Tourist Trophy) Race which was won by Rem Fowler on a Norton. This world-famous motorcycle race is synonymous with the Isle of Man and has been celebrated on a series of Isle of Man £2 Coins too!

1923 – The FIRST TT Sidecar Race

1923 was a landmark year for Manx Motorsports. First, the TT Sidecar Race was introduced – adding an extra layer of excitement to the race. The first Sidecar race was won by Freddie Dixon and passenger Walter Denney, who rode a Douglas to victory.

1923 – The FIRST Manx Grand Prix

1923 also marked the inaugural Manx Grand Prix. Known as the amateur’s alternative to the TT, the first Grand Prix was won by Len Randles on his 500cc Sunbeam.

1963 – The FIRST Manx Rally

Rounding out this extraordinary set is the coin celebrating the first Manx Rally in 1963. This landmark event was won by Reg McBride and Don Barrow in a Ford Anglia Allardette.

Available Exclusively from The Westminster Collection

You can view the Complete Isle of Man Motor Racing 50p Range on The Westminster Collection website. Prices start from JUST £37.50 and I’ve already seen SELL OUTS.

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Click here to view the range >>